This week is Cloudflare's Founder Spotlight on Cloudflare TV, featuring dozens entrepreneurs from across the tech industry and beyond!

This session features Nicholas McCulloch, founder of Provenance Hub. Nick has spent 25 years working in e-commerce, consulting worldwide as well as founding and building a number of his own businesses. Curious and creative, his latest venture, Provenance Hub, combines his passion for working with small artisanal independent businesses with his belief in the power of ‘raw authenticity’, and his love for food and travel. Provenance Hub champions the importance of provenance within the food chain, advocating for better consumer understanding of the origins, and methods of production, of what they eat. Provenance Hub assists producers by sharing their stories and their passions.

Visit the Founder Spotlight hub to find the rest of these featured conversations — and tune in all week for more!