Fudge - Cohort #2 - Workers Launchpad Demo Day

Hi, I'm Simeon, one of the co-founders of Fudge. We believe that no e-commerce site should ever lose a customer because of poor site performance. It's 2023 and despite all the great progress that's been made, e-commerce sites, in fact over 99% of them, still lose customers today because of poor site performance. It takes over 5 seconds for the average e-commerce site to load. This results in a loss of over 32% in SEO traffic. There's also a further loss of 9% in conversions. These numbers don't even take into account how much time is spent by developers trying to keep the site performant. Fudge completely changes this. We've built a tool that can automatically turn any e-commerce site's performance into a competitive advantage. Fudge sits between your site and your users and continuously applies performance improvements using Cloudflare Workers. It works with any tech stack. It literally takes just 5 minutes to set up and you'll have a more performant site within 48 hours, resulting in better conversions. The results have been really encouraging. We've been working with e-commerce sites across the globe. On average, we improve performance by over 35%. In just the last month, we've more than doubled the number of people that use Fudge. Fudge charges based on the number of sessions that we accelerate each month. Currently, we are focusing on customers doing between 20,000 to 5 million sessions. This market alone is worth close to $1 billion in ARR and is expected to grow by double digits year on year for the coming decade. I couldn't have picked better co-founders, while I'm biased, than Dean and Jacques. We've worked together before, we're super passionate about this problem and we have the right skills and experience to make sure that we solve it. Well, that was Fudge in a nutshell. If you work at or own an e-commerce site, you're more than likely part of the 99% and are currently losing customers because of site performance. Reach out to me at similarnatfudge.ai and I can guarantee you that within 48 hours, you'll have a better performing site.